DISCOVER BRANDS

What defines New Line Optics

Shaping the optical market since 1994

Premium Quality

Finest materials & craftsmanship

Curated Brand Portfolio

Unique collections from trusted brands

100% Authentic

Official brands & guarantee

Trusted B2B Partner

Reliable cooperation for optical retailers

Premium Quality

Finest materials & craftsmanship

Curated Brand Portfolio

Unique collections from trusted brands

100% Authentic

Official brands & guarantee

Trusted B2B Partner

Reliable cooperation for optical retailers

Meet Braccialini

Braccialini eyewear, made in Florence. 16 styles across two collections — Design and Luxury.

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Meet Braccialini

Braccialini eyewear, made in Florence. 16 styles across two collections — Design and Luxury.

DISCOVER MORE

Meet Braccialini

Braccialini eyewear, made in Florence. 16 styles across two collections — Design and Luxury.

DISCOVER MORE

Crafted with passion.

Worn with confidence.

Crafted with passion.

Worn with confidence.

Crafted with passion.

Worn with confidence.

With over 25 years of experience, New Line Optics brings together iconic brands and exceptional craftsmanship to deliver eyewear that defines individuality and style.

OUR STORY

Brand portfolio

Designed for every moment

Explore curated collections from leading eyewear brands.
Each piece is selected for its unique design and exceptional quality.

Years in Optics Business

Countries of Distribution

Professional Team Members

News & Updates

Meet Us at SILMO Paris 2026

We are pleased to invite you to visit our stand at SILMO Paris 2026, one of the leading international events for the eyewear and optical industry.

Braccialini Eyewear Joins Our Portfolio

We are delighted to announce our new collaboration with Braccialini, the iconic Italian fashion brand known for its distinctive creativity, bold personality and unmistakable style.